Our Values

Give your 100%

Go All In.

Seek Discomfort

Step Out.

Strength in Recovery

Take Care.

Celebrate Wins

Enjoy The Journey.

Friend Power

Life is a Team Sport.

Take Initiative

Lead the Way

The cold changed our lives, we know it can change yours too.

Edge Theory Labs began with a one lofty goal

Crossing the finish line of our first full Ironman Triathlon.

While looking for an edge to optimize our recovery and performance, we discovered the power of cold water immersion.

After experiencing the incredible physical and mental benefits of daily ice baths, we became hooked on the cold and longed for a practical at-home solution.

Driven by our passion to share this secret weapon with high performers everywhere, we embarked on a cousin project to build a better no-ice-required cold tub in Rob's garage.

Two years of relentless research, development, prototyping, and testing led to the birth of The Edge Tub…and with it, a mission is to empower people to unlock their full human potential.

Meet The Edge Team

Rob Church

Co-founder

Joshua Church

Co-founder

Cat Davis

Director of Marketing

TJ Parcells

Director of Operations

Chad Sonkin

Head of Sales + Business Developement

Douglas Beckman

Leader of Customer Success

Nikita Colomatin

Digital Operations Specialist

Jake Heilbrunn

Copywriter + Brand Strategist

Tyler Nelson

Videographer

Laura Rivero

Customer Support Specialist

Jack Macfarlane

Operations Coordinator