We do things differently.
We’re pioneering a new paradigm of community, culture and business.
Our Values
Give your 100%
Go All In.
Seek Discomfort
Step Out.
Strength in Recovery
Take Care.
Celebrate Wins
Enjoy The Journey.
Friend Power
Life is a Team Sport.
Take Initiative
Lead the Way
The cold changed our lives, we know it can change yours too.
Edge Theory Labs began with a one lofty goal
Crossing the finish line of our first full Ironman Triathlon.
While looking for an edge to optimize our recovery and performance, we discovered the power of cold water immersion.
After experiencing the incredible physical and mental benefits of daily ice baths, we became hooked on the cold and longed for a practical at-home solution.
Driven by our passion to share this secret weapon with high performers everywhere, we embarked on a cousin project to build a better no-ice-required cold tub in Rob's garage.
Two years of relentless research, development, prototyping, and testing led to the birth of The Edge Tub…and with it, a mission is to empower people to unlock their full human potential.
Meet The Edge Team
Rob Church
Co-founder
Joshua Church
Co-founder
Cat Davis
Director of Marketing
TJ Parcells
Director of Operations
Chad Sonkin
Head of Sales + Business Developement
Douglas Beckman
Leader of Customer Success
Nikita Colomatin
Digital Operations Specialist
Jake Heilbrunn
Copywriter + Brand Strategist
Tyler Nelson
Videographer
Laura Rivero
Customer Support Specialist
Jack Macfarlane
Operations Coordinator