Our Story – Edge Theory Labs

We believe in the power of the cold and its ability to change your life

Ice Bath

Our Mission

We’re on a mission to help you set your new Personal Best. We believe that inside of everyone is a mountain of untapped human potential and we want to provide you with the tools to tap in, dream bigger, recover quicker, and push farther. Whatever edge you are pushing towards, whatever goals you are striving for, whatever greatness you aspire to achieve, keep going. You got this, and we got you!

Who We Are

Our Values

1. Go All In.
Whatever you are doing, do it. We believe in giving your 100% into whatever endeavor you’re pursuing. Be decisive – sit or stand, don’t wobble!

2. Step Out.
Everything we want is one step outside of your comfort zone. We believe in constantly putting yourself in environments that push you. Get comfortable being uncomfortable!

3. Take Care of Yourself.
There is strength in recovery. We believe in making it a priority to recharge your mind, body, and spirit. Self care comes first!

4. Enjoy The Journey.
Progress is incremental. We believe in setting audacious goals AND also enjoying the journey along the way. Hold yourself to a higher standard and celebrate the wins!

5. Life is a Team Sport
Friend power is stronger than willpower. We believe that It’s a lot easier to push yourself when you are part of a team. If you want to go fast, go alone; if you want to go far, go together!

Our Team

You are not a horse, a piece of trash, or a popsicle.

So it’s time to ditch the horse trough, trash can, or chest freezer
for your cold water immersions. 

Unsatisfied with the options for using cold therapy at home, we tinkered in our garage for over a year to build a cold tub that we wanted to use. 

All we wanted was…

Our high standards (and stubbornness) led us to build a prototype of The Edge Tub
that we used for ourselves and friends. Now we are excited to share it with you!